The United States Department of Agriculture (USDA) is seeking three candidates for the Christmas Tree Promotion Board. The seats open to candidates are a producer from the western region, a producer from the central region and a producer from the eastern region. USDA will appoint members for three-year terms beginning January 1, 2023 and ending December 31, 2025. Nominations for these seats must be submitted to the Board of Directors by June 1, 2022.
The Board of Directors conducts an industry election to select candidates to be considered for nomination by the USDA. For nominations, contact Marsha Gray, Executive Director, Christmas Tree Promotion Board at (800) 985-0773 or email@example.com. You can also contact Sue Coleman, Assistant Director of Marketing Programs, USDA at (202) 378-2569 or Sue.Coleman@usda.gov.
The Christmas Tree Promotion Board is industry-funded and supports national Christmas tree research, marketing and promotion. The council is made up of 12 members, including 11 producers from the western, central and eastern regions of the United States and one importing member. More information about the council can be found on the Agricultural Marketing Service (AMS) Christmas Tree Promotion Council webpage.
Since 1966, Congress has authorized the development of industry-funded research and promotion councils to provide a framework for agricultural industries to pool resources and combine efforts to develop new markets, strengthen existing markets and conduct significant research and advocacy activities. AMS provides oversight to 22 boards, paid for by industry ratings, which helps ensure financial accountability and program integrity.
It is AMS policy that the diversity of boards, councils and committees it oversees should reflect the diversity of their industries in terms of member experience, production and distribution methods, marketing strategies and other distinctive factors, including but not limited to individuals from historically underserved communities, who will bring different perspectives and ideas to the table. Throughout the entire nomination process, the industry should conduct a broad awareness campaign, with particular attention to underserved communities, and take into account the diversity of the population served and the knowledge, skills and abilities of members to serve a diverse population.