Two Montanese selected for Beef Promotion Operating Committee

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Montana ranchers play national Beef Checkoff role to boost demand for beef

BILLINGS, MONTANA — Two Montana breeders have been selected to serve on the Beef Promotion Operating Committee (BPOC) for the Beef Checkoff. Willow Creek’s Katie Cooper was selected to continue serving and Dell’s Kiley Martinell was selected for the first time.

The BPOC is the agency responsible for developing the annual budget, which must be approved by the entire Beef Board and the United States Department of Agriculture (USDA), for the development of plans and programs in the areas promotion, research, consumer information, industry information, marketing and communication with producers. The BPOC consists of 10 producers elected by the Cattlemen’s Beef Board (CBB) and 10 producers elected by the Federation of State Beef Councils.



Cooper is in her third consecutive year at the BPOC and has been nominated by the USDA Secretary of Agriculture to serve on the CBB representing Montana. She sits on the CBB alongside her fellow ranchers and appointed state representatives Lynda Grande and Turk Stovall.

“The BPOC is responsible for the efficient spending of producer investments each year,” Cooper said. “Every proposal submitted by contracting organizations is carefully considered with one primary objective: to increase demand for beef and provide producers with the best possible return on their Checkoff investment. Producers are the backbone of this program and guide the BPOC in making these important decisions. I am both humbled and honored to represent producers in Montana and across the country on this committee.



Federal law requires the BPOC to contract with national, industry-regulated, nonprofit organizations to implement Beef Checkoff programs. At the beginning of each fiscal year, nonprofit organizations submit proposals to the CBB to request funding in the various program areas. Non-profit organizations, called Beef Checkoff contractors, are only reimbursed for the work they actually do for the CBB on a cash recovery basis and are not allowed to make a profit from a Checkoff contract. The 20 producers who sit on the BPOC have chosen programs to fund that focus on beef promotion, research, education and communication with producers.

“I wanted to run for the Beef Promotion Operational Committee because the beef industry is an important part of who I am, and the future success of the industry means a lot to me,” said Kiley Martinell. “I felt like it was a great opportunity to learn more about the Beef Checkoff and the great things it does. I am honored to have been chosen to be part of this committee, and I plan to take the time it takes to be successful in making sound and informed decisions with our Checkoff dollars at the national level.

Martinell currently sits on the board of the Montana Beef Council and serves as its past president. She was elected to the BPOC to represent the Federation of State Beef Councils, along with nine other representatives from state beef councils across the country.

A term at the BPOC is for one year and applicants must interview annually for the position. The BPOC Annual Meeting will be held September 6-8, 2022 in Denver, Colorado. To learn more, visit DrivingDemandForBeef.com.

Katie Cooper
Kiley Martinell

–Montana Beef Council

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