Through the initiative of #ArtMatters, Teamwork Fine Arts Society celebrates the cultural heritage of folk music and honors artists who continue the legacy of folk culture.
Over the years, Indian folk music has influenced the lives of many people with its growing popularity. It has established itself as a repository of traditional values, collective memories and a rich oral heritage preserved through stories of love and devotion, struggle and redemption. And through it all, folk music has never failed in its promise to give its listeners a sense of place. Thanks to the initiative of #ArtMattersTeamwork Fine Arts Society celebrates the cultural heritage of folk music and honors artists who carry on the legacy of folk culture.
After the resounding success of I believe that art matters 2020 and 2021, part of the greater #ArtMatters initiative, Teamwork Fine Arts Society is back with the third installment of I believe that art matterswhich will take place from August 5 to 28, 2022. I Believe Art Matters 2022: Folk Edition will feature 4 individual pieces showcasing stellar performances and inspiring stories that represent and support Indian folk artists. This year, the initiative will be presented by the Sheela Kanoria Foundation.
Let’s talk about the initiative, Avik Roy, Senior Executive Producer, Teamwork Arts, said, “IBAM Folk Edition is our small initiative to support, document and begin to preserve our deeply rooted folk traditions. Folk arts are the foundation of our culture. They are a true representation of the vibrancy and diversity that exists in our country. Yet , like so many artists and art forms, they are underfunded and underappreciated.The folk artists we are about to feature are some of the most talented artists in India, and honestly, we feel blessed to be able to work with them and showcase them and their craft. We are deeply grateful to the Sheela Kanoria Foundation for supporting this year’s initiative and we hope we can continue our efforts to support, platform and invest in folk artists and such artistic collaborations in the future.
Anjana Somany, Founder-Director, Mango Tree Tours and Exhibitions, said, “As the world embraces the digital revolution and jumps on every popular trend, popular arts are sadly relegated to the fringes. The Sheela Kanoria Foundation, which is my mother’s foundation, focuses on supporting girls’ education and programs that nurture and preserve our cultural heritage.With my association of over three decades in the field of folk arts and crafts, I urged Art Matters to create a series where folk artists would take center stage from the scene.
This year’s lineup of artists includes famous musician Susheela Raman, who will collaborate with the famous Baul singer, Kanai Das. The two outstanding singers will come together to create a piece of musical magic as they sing the song ‘Syama Ma‘. Sharing his thoughts on the collaboration, Raman said: “I met Kanai about fifteen years ago and was mesmerized by his voice, and the way he delivered a song… something about Kanai’s singing was very haunting. I spent time at his house in Tarapith, West Bengal to learn to sing with him and he taught me this song “Syama Ma”. So when the idea for this collaboration came up, it seemed like a great opportunity to do this song together.
The range also includes Mooralala Marwada with Kutch folk musicians. Mooralala Marwada is a Sufi folk singer from Janana village of Kutch district in Gujarat and he comes from a long line of Megwal singers. With Kutch Folk Musicians, he will deliver a fine performance of ‘Chodhke Mat Ja Ekli Banjara’.
Formed in 2008, the example Ao Naga Choir is made up of university students and young professionals from various Naga tribes in the Nagaland region. For this initiative, the choir will collaborate with Gachirampara Hojagiri Cultural Troupe. The Ao Naga Choir will sing a traditional folk song, ‘Mejensanger Naro‘, and this will be accompanied by a remarkable dance performance by the Hojagiri dancers. Their collaboration will bring a beautiful fusion of an evocative song with the beauty of movements and gestures.
Phenomenal Indian bagpiper, Shyopat Juliawill tell the inspiring story of his journey with the mashak, an instrument he has mastered over the years. He will also talk about the transmission of this craft from generation to generation and the art of playing the traditional bagpipes. .
As part of the ongoing advocacy and fundraising initiative to revitalize artists and artisans, previous editions aimed to provide artists with the opportunity to engage in cross-disciplinary outreach collaborations. The initiative has raised INR 1.13 crore so far and supported over 6,000 people. The initiative has supported artists in 11 states and reached more than one million people through social media campaigns.
● An Ode to Mother Kali – Syama Ma
Performed by Susheela Raman & Kanai Das Baul
August 5, 2022
● Chodhke Mat Ja Ekli Banjara
Performed by Mooralala Marwada with Kutch folk musicians
August 12, 2022
● A magical fusion: traditional songs and dances from the northeast
Performed by Aao Naga Choir with Hojagiri dancers
August 19, 2022
● The story of a bagpiper from Rajasthan
Story of Shyopat Julia
August 26, 2022
For more details on acts and artists, please click here.
Read also : Teamwork Arts announces the launch of JLF Rome 2023
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