PH universities and colleges should be tapped for local tourism promotion – CHED – Manila Bulletin

CHED delegates on a tour of the CLSU campus (Photo from the CLSU Facebook page)

Higher Education Institutions (HEIs) in the Philippines should be leveraged to promote local tourism in their respective regions, the Commission on Higher Education (CHED) has said.

“HEIs have teaching, research and outreach expertise that can be leveraged for local tourism promotion. HEIs also need to realize that they are tourist destinations,” said CHED President Popoy de Vera at the launch ceremony of the Engaging Food and Agriculture Resources Management (eFARM) Academy program developed by the Central Luzon State University (CLSU) in Nueva Ecija.

“When we go abroad, universities are must-see tourist spots that we include in our itinerary,” De Vera said.

“Many Philippine HEIs have played a crucial role in our history, or have technologies and products that would be of interest to tourists, but we don’t consider them to be must-visit destinations,” he added.

De Vera said the eFarm Academy is part of CHED’s Education Tourism (EduTourism) initiative which brings together HEIs, Local Government Units (LGUs) and local communities to develop knowledge products, technologies and activities. to turn local areas into tourist destinations.

“That’s where CLSU and the eFARM Academy come in,” De Vera said. “We want CLSU to attract international students and local and international tourists to come to the CLSU campus, see its technologies and products, and even study here,” he added.

President of CHED, Popoy De Vera (Photo from the CLSU Facebook page)

The CLSU, De Vera pointed out, has extensive experience and cutting-edge technologies in agriculture. “So that’s what you need to capitalize on – when you market your university to international students, you show them how they can enjoy their stay while studying here,” he added.

During the launch, three exhibitions were set up to highlight the main components of the project, including eFARM GROW, eFARM KITCHEN and eFARM ACADEMY.

“This is the essence of farm tourism or agrotourism – promoting agriculture through educational activities for students and tourists,” De Vera said.

“In addition to simply transferring knowledge and technologies to your partner institutions and your community, you also ensure that these facilities also become tourist destinations,” he added.

Funded by CHED, the 15.4 million peso project aims to provide online courses and other learning materials that support the promotion of agripreneurship through its learning management system in which students locals and internationals can register for free during the first year of its implementation.




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