National Book Store denies closing stores in “expensive malls”



That thing you passed on earlier today was nothing but fake news.

ANCX | Aug 24, 2020

And Viber strikes again! Well, maybe not Viber per se, but the people you call your friends. The latest fake news that circulated in the messaging app was that the National Book Store, the largest bookstore chain in the country, the bookstore we all grew up with, will close its branches in expensive malls and just keep its stores. autonomous. (The “expensive” part should have been the indication that there is something careless about this statement. What is an expensive mall?)

This is not true, says a statement from the National Book Store sent to the ANCX. “National Book Store would like to assure all of our partners and customers that this story is not true,” the statement began. “Despite the significant challenges posed by the COVID-19 pandemic, National Book Store is working tirelessly to adapt to the challenges posed by the current situation and [will] continue to provide each National Laking with books and supplies.

In fact, according to NBS, the country’s largest shopping centers have been reassuring allies. “The support provided to us by our partner shopping centers, in particular Ayala, Robinsons and SM, where most of our stores are located, has allowed us to focus our energies on trying to overcome this crisis and continue to serve our customers. clients. and communities.

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The statement, however, reveals that a few underperforming brands may be considered for a “shutdown or downsizing,” as the largest number of NBS sites across the country will remain in business. “To meet your home education, distance learning and work from home needs, with strict protocols in place to keep you safe,” the statement said.

While the fake news mentioned that NBS is “going live,” the fact is that the company has been online for quite some time. The chain will just strengthen its e-commerce platforms, and its official stores on Shopee and Lazada. It is also developing new channels to allow customers to shop safely and easily from the comfort of their homes, including Text to Order via SMS or Viber and Chat to Shop on Facebook Messenger.

“National Book Store has overcome many difficulties and obstacles since its humble beginnings nearly 80 years ago,” the statement said in closing. “We remain committed to our promise to be your long-time partner in learning, creativity and self-expression, and we will strive to continue to deliver on that promise as best we can. “

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