By: Super Admin
Instagram has over 1 billion monthly active users and around 500 million daily active users. No doubt in today’s digital world, this is one of the best free platforms to reach your target audience. It is also one of the third most popular social media platforms in the world.
The exposure that Instagram can give brands is greater than any other platform. Therefore, having a good presence on Instagram is the best way for brands these days to reach and connect with the target market, build trust and relationships, and get potential customers. Getting a brand promoted on Instagram is totally worth all the time, effort, and money.
However, promoting properly and getting the desired results in the midst of fierce competition is quite difficult. You must have heard that regularly posting quality content at regular intervals is everything to be successful on the platform. But, when it comes to Instagram promotions, you need to implement many strategies besides posting quality content.
So without further ado, let’s see how you can promote your brand on Instagram. Let’s start!
Since the topic is about Instagram promotions, let’s start with Instagram ads. This is an exclusive feature offered by Instagram itself to brands to promote their business. Although it’s a not-so-free way to promote your brand on Instagram, there’s a reason we’ve always included it here. Done right, these campaigns can do wonders for your brand.
Instagram ads help your account get in front of highly targeted users, which ultimately leads to increased leads and revenue. These ads are very effective when it comes to expanding your brand’s reach on Instagram. You can run Instagram Post Ads, run Instagram Story Ads, or use Instagram Shopping. You should make your choice based on your promotional budget and your needs.
Use relationship building to your advantage
You can use your relationships with other users on Instagram as a strategy to promote your nd. This strategy is a win-win because it not only helps you with promotions, but it also creates a sense of community around your brand. It also gives your audience a voice.
You can connect with your family and friends on the platform to get some engagement in the initial phase of your promotions. You can also ask them to promote your brand to their networks.
One of the best ways to boost engagements while promoting your brand is to use user-generated content. We suggest requesting and sharing user-generated content.
Instagram is the hub of influencer marketing. Therefore, managing an influencer collaboration can take your brand promotions to a whole new level. Also, follow and interact with influencers relevant to your brand.
Digital marketing and promotion is not limited to one particular channel. The right digital marketing and promotion strategy is to use multiple channels at once. All this also applies to Instagram.
You don’t have to stop yourself from promoting your brand on other platforms. We suggest sharing your Instagram content and other endeavors with your audience on other platforms. You can share them on your website and social media platforms like Facebook, Twitter, LinkedIn, etc.
Use Instagram features
Instagram offers many features like Stories, Reels, Story Highlights, IGTV, etc. All of these, if used correctly, can help you build and promote your brand.
Become very active on Instagram stories. Stories tend to reach, connect and engage with the target audience more than anything else. Be sure to frequently post highly engaging Instagram Stories. You can even run Instagram Story ads at regular intervals.
We can’t post everything to the feed and therefore we use stories. But, they disappear in 24 hours. But what if you’ve shared something about your brand in Stories and you want to keep it forever. Well, you can use the Instagram Highlights feature.
Organizing and sharing tutorials, running workshops, running contests, and posting Q&A sessions are great ways to promote your brand on Instagram.
Announce launch, sale and updates
Whether you want to run a sale or offer, launch a new product or service, have a popular item back in stock, or have other updates, announce it to your Instagram followers. You can do this by posting about it on your brand’s Instagram feed or story.
As a result, your audience will check your feed more frequently so they don’t miss any information. Moreover, it becomes very likely that they will share your brand profile with others. Amid all of this, be careful not to post too many promotional posts, as this can backfire on your audience.
Now that you know all about how to promote your brand on Instagram, why not put that knowledge into practice? Implement the above strategies, set quantifiable goals and see the results.
In the end, we would like to remind you to be patient and consistent in your efforts. We are sure that over time you will reach unimaginable heights on the platform. All my wishes!