THOMASVILLE, Ga., May 31, 2022 /PRNewswire/ — Flowers Foods, Inc. (NYSE: FLO), producer of Nature’s Own, Dave’s Killer Bread, Wonder, Canyon Bakehouse, Tastykake, and other bakery foods, today announced that effective December 31, 2022, Bradley K. Alexander, CEO, will retire after 41 years of service. In accordance with the company’s management succession plan, the January 1, 2023, Heeth Varnedoethe current director of business transformation, will succeed Alexander as chief operating officer.

“I want to express my deepest gratitude to Brad for his service to our company,” said A. Ryals McMullian, President and Chief Operating Officer. “His many contributions to the sales, operations and marketing functions of Flowers have been instrumental in many of our company’s successes and we have benefited greatly from his in-depth industry knowledge and unwavering leadership. We wish the best for his retirement.”

McMullian continued, “In several key roles at Flowers, Heeth has consistently demonstrated his business acumen and in-depth understanding of our company’s operations. Given his proven leadership skills, I am confident he will do an outstanding job as we pursue our digital strategy. transformation efforts while remaining focused on meeting the needs of our consumers. »

Varnedoe joined Flowers Foods in 1990, serving in several management positions, including president of the company’s bakery at Jacksonville, Florida. He left Flowers in 2000 to pursue other business interests and in 2012 joined the role of DSD Cake Sales Manager, then served as Vice President of National Accounts from 2012 to 2015. In 2016 he was promoted to President of the society. Phoenix, Arizona Bakery and served as Senior Vice President of DSD Regions/Sales from 2017 to 2020, when he was appointed to his current role. Varnedoe holds a bachelor’s degree in business administration and history from Presbyterian College.

About flower food

Based at Thomasville, Ga.Flowers Foods, Inc. (NYSE: FLO) is one of the largest producers of packaged bakery foods in United States with 2021 sales of $4.3 billions. Flowers operates bakeries across the country that produce a wide range of baked goods. Some of the company’s biggest brands include nature belongs, Dave’s killer bread, Wonder, Canyon Fourniland Tastykake. Learn more at


Forward-looking statements

Statements contained in this filing and certain other written or oral statements made from time to time by Flowers Foods, Inc. (the “Company”, “Flowers Foods”, “Flowers”, “we”, “us” or “our”) and its representatives that are not historical facts are forward-looking statements as defined in the Private Securities Litigation Reform Act of 1995. Forward-looking statements relate to current expectations regarding our changes in the management team and the plans and strategic objectives regarding new digital capabilities and data management tools and are often identified by the use of words and phrases such as “anticipate”, “believe”, “continue”, “could”, “estimate”, “expect”, “intend”, “may”, “plan”, “predict”, “project”, “should”, “will”, “would”, “is likely”, ” should” or “will continue”, or the negative form of these terms or any other comparable terminology. These forward-looking statements are based on assumptions that we believe are reasonable. Forward-looking statements are based on current information and are subject to risks and uncertainties that could cause our actual results to differ materially from those projected. Certain factors that could cause actual results, performance, liquidity and achievements to differ materially from those anticipated are discussed in our annual report on Form 10-K (the “Form 10-K”) and our quarterly reports on Form 10-Q filed with the Securities and Exchange Commission (“SEC”) and may include, but is not limited to, (a) unexpected changes in any of the following: (1) economic and business conditions general; (2) the competitive environment in which we operate, including advertising or promotional strategies by us or those of our competitors, and changes in consumer demand; (3) the interest rates and other terms available to us on our borrowings; (4) supply chain conditions and any related impact on energy and raw materials costs and availability and hedging of counterparty risks; (5) dealings with or increased costs related to our employees and third-party service providers; (6) laws and regulations (including environmental and health matters); and (7) accounting standards or tax rates in the markets in which we operate, (b) the ultimate impact of the COVID-19 pandemic and future responses and/or actions taken in response, including , but not limited to, new and emerging virus variants and vaccine effectiveness and delivery, which are highly uncertain and difficult to predict, (c) our ability to manage demand, supply and challenges operational with the actual or perceived effects of the COVID-19 pandemic; (d) the loss or financial instability of any major customer, including as a result of product recalls or safety issues related to our products, (e) changes in consumer behavior, trends and preferences , including health and whole grain trends, and the movement toward less expensive private label products, (f) the level of success we achieve in developing and introducing new products and penetrating new markets, (g) our ability to implement new technologies and customer requirements as needed, (h) our ability to operate existing and new manufacturing lines as scheduled, (i) our ability to implement implement and achieve our environmental, social and governance (“ESG”) objectives in accordance with suppliers, regulations and customers; (j) our ability to execute our business strategies which may involve, among other things, (1) the ability to realize the anticipated benefits of planned or contemplated acquisitions, divestitures or joint ventures, (2) the deployment of new systems (for example, our enterprise resource planning (“ERP”) system), distribution channels and technology, and (3) improved organizational structure, (k) consolidation within the bakery and related industries , (l) price changes, customer and consumer reaction to pricing actions (including declining volumes) and the pricing environment between competitors within the industry, (m) our ability to adjust pricing to offset, or partially offset, inflationary pressure on the cost of our products; (n) disruptions in our direct store delivery distribution model, including litigation or an adverse ruling by a court or regulatory or governmental agency, or other regulatory developments, which could affect classifications independent contractors independent distribution partners, (n) increasing legal complexity and legal proceedings to which we are or may be subject, (p) labor shortages and employee turnover or increased costs and employee-related costs, (q) credit, business and legal risks associated with independent channel partners and customers, who operate in the highly competitive food retail and restaurant industries, (r) any business interruptions activity due to political instability, pandemics, armed hostilities (including the ongoing conflict between Russia and Ukraine), acts of terrorism, acts of God, strikes or shutdowns, technological failures, product contamination, product recalls or safety issues related to our products, or the response or repercussions of any of these similar events or conditions and our ability to insure against such events, (s) the failure of our information technology systems to operate properly, including any disruption, intrusion, cyberattack or breach of security of such systems events or associated risks the planned implementation of our ERP system upgrade; and


Comments are closed.