Fanfare Comics, located on Westnedge Avenue, opened on November 17 to celebrate local comic bookstore day. The party, a four-year-old tradition, was designed to highlight the importance in the world of pop culture as a touchstone for creative development. As part of the festivities, the store offered customers a number of offers, including discounts and assorted sales on comic book magazines, hardcover books and other comic book media. Many repeat customers had their arms full of their favorite shows and memorabilia such as pop figures, lights and more. One of those clients, Alex Hansen, has been coming to Fanfare for years and always finds his comedic needs met.
âThe marching band has always been my go-to spot for all of my favorite superhero comics, especially Iron Man and Thor,â Hansen said. “This store always has new comics every time I walk in and is always up to date with new comic book releases.”
Whether the buyers are a comic book fan, sports memorabilia collector, movie lover, or traditional table gamer, Fanfare strives to provide content to any customer who walks through their door, whether they are mainstream or specialized.
Fanfare also has a very large number of statues and action figures of various comic book and movie characters for collectors. The employees are always ready to answer questions about books and games, all with the knowledge and passion for these forms of entertainment. For Hansen, it’s the customer service offered by Fanfar that keeps him coming back, not just the selection.
âI really like the way the marching band treats their customers,â said Hansen. “They are always very friendly and always seem ready to help and answer any questions I have.”
As well as being a hub for the comic book industry itself, Fanfare also has a habit of supporting events and organizations in the large Kalamazoo community, such as its recent sponsorship of the exhibition of cartoon art from Kalamazoo Institute of Arts. Securing a place in the Kalamazoo community outside its doors gives customers like Hansen a sense of community beyond the store doors.
âI always notice that Fanfare sponsors local arts events throughout the community, and that really adds to the creativity of this town,â said Hansen.
Despite the passage of local comic book day, Fanfare seeks to continue to engage the community, offering daily events ranging from book readings, card game events and video game tournaments.