“The (creators of Sgt. Rock) knew what they were doing, and that’s why it still works. That’s the beauty of genre books, is that they never date. World War II will always be World War II, and a Westerner will always be a Westerner. “
Many comic book stores sell pop culture items (figurines, shirts, play materials) in addition to comics. McCormick prides itself on only selling comics. He said he had no knowledge of these other things.
“I hate dealing with something that I don’t know anything about,” he said. “If anyone wants a t-shirt or a toy or something or a cap, I’ll order your toys for you.” But are we going to wear them as a rule? Nope. “
Surviving as a comic book-only store (or any kind of specialty store) is no small feat in the age of online shopping. Thousands of comic book stores across the country failed to survive the fallout from a speculator-fueled boom in the 1990s.
People who didn’t necessarily like comics started hoarding them for investment and then bailed out. Author and historian John Jackson Miller said there were as many as 7,000 or 8,000 comic book stores in the 1990s, but the number dropped to 3,000 by the end of the decade.
McCormick said Superman’s (temporary) death likely did more to kill the collection than anything else.
“There was a brief (sales) for it, but the people who were fooled into thinking they really killed him – when they didn’t (killed) him, when they brought him back, it put a bitter taste in a lot of people’s mouths, especially the new people who came in, ”he said.