BPI and the Ayala Foundation launch a donation campaign to promote culture and the arts

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MANILA, Philippines – The Bank of the Philippine Islands (BPI) is partnering with Ayala Foundation Inc. (AFI), the corporate social responsibility arm of the Ayala Group of Companies, for a donation campaign to encourage BPI cardholders to donate to the Ayala Foundation to promote arts and culture in the country.

The two institutions signed their partnership for this donation campaign during a signing ceremony held on July 20 at the Ayala Museum.

“We invite our generous BPI credit, debit and prepaid cardholders to participate in this effort while deepening their knowledge of the local art scene. It is while the Bank continues to aspire to be at the forefront of championing Filipino art through various initiatives for greater awareness and appreciation of the arts,” said Jenelyn Lacerna, Senior Vice President and Head of Unsecured Loans and Cards, Products and Sales at BPI.

Promotional rewards also await BPI cardholders participating in the donation campaign.

Starting July 27, BPI credit, debit and prepaid cardholders can participate by donating to the Ayala Foundation education program. Every donation of 1,000 pesos or more made using a BPI credit, debit or prepaid card will help fund the children’s education. As a sign of gratitude, each donation comes with a free ticket to the Ayala Museum.

As one of the nation’s leading private museums, the Ayala Museum makes the history, art, and culture of the Philippines accessible to the public through engaging exhibits and exciting cultural programs.

The Ayala Museum uses both traditional and non-traditional platforms to showcase our country’s rich heritage in new, engaging and innovative ways.

“Our collection has delighted art and culture enthusiasts among BPI cardholders. We welcome those who have not yet joined this effort as we invite them to have a highly enriching experience at the Ayala Museum, as part of our mission to build and nurture partnerships for impact, scale and sustainability for everyone involved,” Ma. Elizabeth “Mariles” Gustilo, Senior Director of Arts and Culture, Ayala Foundation, said.

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